🪞 Play backHer top 2 pains, in her words. Then one short story.
"Is that fair?"
🤝 One stepSmall, dated, specific.
"Would it help if I…?"
Who talks
Jasmin 70%
You 30%
07 Question cards (pick 3–4, follow her energy)
🎯 Accuracy
"How do you measure that 98%? Per clause, per policy?"
📥 Onboarding
"New carrier wording that doesn't fit the ontology: who catches it? How long does it take?"
🔄 Drift
"When the model, prompt or ontology changes, how do you know nothing quietly broke?"
👥 Team
"How's engineering set up? What's the bottleneck?"
🌍 Expansion
"US + Switzerland at once: what has to be true technically?"
🤖 Agents
"Are customers asking to plug AI agents into the ontology yet?"
📖 Your one story, only in "Reflect": "An insurance document platform we work with: 12-step extraction pipeline, ~70% → 90%+ correct, with per-layer quality reports so regressions show up before release." Never name the client.
08 Listening map
👂 If she says…💭 It means…🎒 Pocket idea (don't pitch)
"Carrier wants proof on their wordings"
→
Needs evidence for risk teams, not a demo
→
📊 Evaluation + evidence layer
"Onboarding a carrier takes weeks"
→
Manual mapping, won't scale to the US
→
⚙️ Onboarding pipeline + review queue
"We're stretched / hiring is slow"
→
Capacity gap, roadmap slipping
→
👥 Engineering pod under Jamie
"They want it in their claims system / Guidewire"
→
Integration is blocking a deal
→
🔌 Integration build
"Investors ask about scale / defensibility"
→
Needs technical credibility for the raise
→
🏗 Architecture + accuracy story
"People want agents on our data"
→
New channel, no bandwidth
→
🤖 Agent API / MCP server
"We're fine, just busy"
→
No acute pain yet
→
⏳ Don't push. Reconnect at a real moment
09 Closing the call: which next step?
🏁 Win condition: a dated second call, ideally with Jamie (CIO). That's where work gets scoped and closed.
10 Do · Don't
✅ Congrats first✅ Ask, then ask "why"✅ Use her words back✅ Plain talk✅ Finish on time✅ Light touch: Zurich, kids, AI face-swap story
❌ Pitch / deck / price❌ Buzzwords❌ Doubt the 98% (be curious instead)❌ Mention Auckland❌ Run over 30 min❌ Name our client
11 After the call
💬
Thank-you DMsame day · one thing she said + next step date